Troux Technologies

Situation
Troux Technologies is a fast-growing company in the enterprise architecture market. And growing companies often need talent now. They have to think and act fast to sustain growth. Troux had a slate of great marketing ideas. What they didn't have was time. They enlisted Smash Marketing to launch a webcast series to bolster their thought leadership efforts in key market segments. 

The Smash Solution
Troux trusted Smash Marketing to design and manage its thought leadership campaign, relying on Smash as an extension of its marketing team. That meant Smash was responsible for pulling together key Troux contributors, aligning schedules, and launching promotions. They engaged directly with Troux customers, executives, and industry analyst to ensure appropriate campaign content. The campaign included:

  • A webcast series featuring high-profile customer and analyst speakers
  • Executive receptions with Troux's most innovative customers
  • A campaign-specific website launch

Results
Smash not only exceeded Troux's objectives, they also met the company's incredibly tight deadlines. In fact, Smash helped Troux reach a more senior audience than they originally targeted, while delivering content that could be used for future lead generation programs. Smash also engaged Troux's sales team throughout the campaign to ensure their confidence in the generated leads.

Company Background
Troux Technologies is a software provider supporting IT efficiency, business response, and risk reduction for large Global 2000 enterprises and government agencies.

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