Cristy González, Principal
After studying art and design, her work at a New York design studio introduced her to the intricacies of complicated, comprehensive campaigns. Where most artistic temperaments balked at the organization and attention to detail the job required, Cristy discovered untapped skills. Her first full-fledged marketing role was with the U.S. Pharmacopeia – the company that establishes drug standards to ensure the quality of medicines. There aren't many marketing roles where lives are literally at stake. This was one. The ability to dot every "i" and cross every "t" came in more than handy, and it ultimately paved the way to marketing roles in the hi-tech industry.
How businesses approach their prospects and use marketing to support sales and drive revenue has always fascinated Cristy. She believes that making both sales and marketing successful is just smart business. It's no surprise that SAP looked to Cristy to ensure their marketing efforts stayed relevant to sales and helped feed pipeline.
When Cristy discovered she had a lot in common with her colleague Leila Ahmed, the two formed a friendship, which blossomed into a business. These days, Cristy's canvas is her clients' marketing needs. In her spare time Cristy enjoys socializing with friends, cooking, taking walks with her hubby and puppy, cheering on her daughter in hockey games, and rooting for the University of Colorado Buffs with her son.
Cristy has a Bachelor of Fine Arts from the Maryland Institute College of Art.