Pipeline: what comes out depends on what you put in
The gaps in your marketing strategy are where the revenue leaks out.
Know-How
The best marketing is integrated; synchronized to make a greater impact than “one and done.” And individual components are more effective when designed from the start to work together. Whether we develop integrated approaches that align to your goals, or execute on elements of your existing strategy with the quality deliverables you need, our full-service boutique agency can support your needs.
Turnkey Support across
Your Routes to Market
Your Routes to Market
Integrated Marketing
Strategy and Execution
Expertise
Strategy and Execution
Expertise
A Seamless
Extension of Your
Team
Extension of Your
Team
Accountable for
Delivering Results
Delivering Results
“What separates the talented individual from the successful one is a lot of hard work.”
STEPHEN KING, AUTHOR
Full-service support that’s just right for you.
There’s no set formula for strategic marketing communications and qualified lead generation. It’s part art, part science.
READ MORE
STRATEGY AND PLANNING
The right marketing strategy focuses resources on activities that fit your goals. It simplifies decisions, clarifies tactics, and provides teams with clear goals. We can help you define and refine the strategic focus you need to drive successful programs – with a plan that synchronizes all marketing components for maximum impact.
- Competitive Positioning
- Marketing Plan Development
- Market Research
DEMAND GENERATION
Effective demand generation integrates multiple tactics to identify quality leads and improve brand awareness, and innovative campaigns provide critical support to sales efforts.
- Surveys
- Email Programs
- Lead Packaging
- Online Events
- Prospecting Days
- List Procurement
- Direct Mail
- Webcasts
- Lead Follow-Up
- Content Syndication
- Telemarketing
- Contact Builds
AWARENESS
People usually don't respond to you if they don't know you. Raising your brand's visibility provides air cover for pipeline-building activities. Smash Marketing will help you integrate these components with your demand generation initiatives to keep your message consistent and relevant.
- Public Relations
- Social Media
- Tradeshow and Large Event Production
- Branded Giveaways
- Advertising
- Road Shows
- Sponsorship Development
- Speaker Support
SALES TOOLS AND ACCELERATION
Your sales force needs tools to help them convert pipeline into revenue — tools that complement compelling events. Increase the velocity of sales cycles and maximize the return on your marketing investments with the right materials.
- Presentations
- White Boards
- Client Events
- Demos
- Competitive Battle Cards
- Assessment Templates
- Prospecting Guides
- Sales Playbooks
- Sales Cheat Sheets
- In-Person Events
- Business Case Templates
- ROI Calculators
CONTENT DEVELOPMENT
It’s a content-hungry world out there. The race is on to develop a steady stream of content that catches eyes, drives clicks, and elicits responses. But not all content is created equal. In the rush to develop something new and fresh, it’s more important than ever to develop content that is just right for your audience to generate meaningful conversations, and inspire trust and credibility.
- Website Development
- White Papers
- Videos
- Infographics
- Data Sheets
- Point of View Papers
- eBooks
- Customer Case Studies
- Brochures
- Blogs
CHANNEL MARKETING
Balancing the needs of the OEM with the needs of channel partners sounds simple, but it can be tough to find the right fit. Adapting programs for various routes to market that align with reseller business models is key. We ask the right questions, make sure expectations are aligned, and finish with flawless execution.
- Marketing Development Fund Management
- Channel Program Guides
- Concierge Services
- Co-Branded Campaigns
- Channel Marketing Guides
- Partner Welcome Kit / On-Boarding