Leila has always been interested in where the human element of marketing (emotion, motivation, and psychology) intersects with its scientific side (measurement and process). Her passion for understanding what drives people to respond to marketing fuels Smash's innovative campaigns for keeping customers and prospects engaged with your company.

Leila's ability to understand an audience and weave complex campaigns made her the "go-to" person when J.D. Edwards wanted to launch a new product. In designing and executing product launches, Leila did it all: identifying target audiences, defining messaging, organizing advertising and public relations campaigns, and creating demand generation programs and sales tools. SAP liked what they saw and asked Leila to put her expertise to work in expanding their presence in emerging markets.

After studying broadcast journalism, she pursued an M.S. in integrated marketing communications. The key word is "integrated." B-to-B marketing appeals to both sides of the brain. And Leila uses all of hers to make clients successful.

In positions at Lawson, J.D. Edwards, PeopleSoft and SAP, she honed her knowledge of hi-tech markets, and founded Smash Marketing in 2008 with partner Cristy González.

It's Leila's belief that egos can get in the way of marketing success. That's a practical quality in her role at Smash Marketing, where getting the job done takes precedence over job descriptions. She's as comfortable defining marketing strategy as managing the nitty gritty of a campaign.

Leila holds a Bachelor of Science in Journalism from the University of Illinois, and a Master of Science in Marketing Communication from Roosevelt University. She lives in the foothills of Littleton, Colorado, with her husband and five canine kids. In her spare time she enjoys cooking, wine, hiking, yoga, Zumba, music, and gardening.